6 lies that the food industry feeds us

If there is one thing in the world that the food industry wants to avoid at all costs, it is giving us some control over what we eat. They have a warehouse completely full of whatever they bought last week while they were drunk and they need to get rid of everything. And they will do it by feeding it to us. And it doesn't matter how many pesky ingredient lists and consumer protections stand between us and your benefit.

6. The secret ingredient: wood!

You know what's amazing? Newspaper. Or to be more precise, the absence thereof. The Internet and other electronic media have eaten up the classic print media, leaving the circulation of almost all of the press in decline. Have you ever wondered what they do with the excess wood pulp that is no longer consumed by the printing presses? You may wonder what this has to do with food ingredients. And we'll look him straight in the eye and slowly look down at the half-eaten bagel in his hand... Oh, shit.

The horror:

We were wondering what they do with all the wood pulp. The answer is that they hide it behind a misleading name and make us eat it. That's what they do.

It turns out that cellulose provides texture to processed foods, so food companies have happily started using it to replace those 'unnecessary' and inappropriately expensive ingredients like flour and oil. Since cellulose is 30 percent cheaper, edible and non-poisonous, the FDA has no interest in restricting either its use or the maximum usable quantities. Not even organic foods are spared. After all, cellulose was wood and can be considered organic.

But the worst thing about cellulose isn't that it's everywhere. The worst thing is that it is not a food. Cellulose is, unlike what you think you are buying, completely indigestible by humans and has no nutritional value. You can literally get more nutrients by licking the wrapper.

5. Zombie orange juice

Quick, name the healthiest drink you think you can find in the nearest store. You probably answer orange juice, right? It's what they make you drink when you're sick. Damn, that shit must be like medicine or something. And the labels always talk about health benefits: “100 percent natural”, “Not from concentrate” or “No added sugars”.

And why not believe them? Making juice is simple. You take oranges, squeeze them and put the result in a container with or without the pulp. End of story, beginning of delight.

But what if we told you that “recently squeezed” could perfectly well mean that it was a year ago and that it has been subjected to processes that would make Reanimator vomit?

The orange juice manufacturing process has little that is natural.

The horror:

Have you ever wondered why all the cartons of natural, healthy, 100 percent, non-concentrated orange juice taste exactly the same even though they contain no additives or preservatives?

Manufacturing begins by squeezing the oranges and is the normal first and last step in the process. The juice is immediately sealed in gigantic tanks from which all oxygen is removed. This allows the liquid to remain uncorrupted for a year. That's why they can distribute it whenever they want during that period, even when oranges are not in season.

There is only one drawback to the process (from the manufacturer's point of view): this removes all the flavor from the juice and now you are left with containers full of papery flavored fruit water and little else. What would a large beverage company do? They recompose the taste of that shit with a mix of chemicals carefully designed by the same fragrance companies that formulated CK One and other perfumes. Then they bottle the orange-flavored paper water and sell it to us.

And thanks to a loophole in regulations, they often don't have to mention the chemicals used in the ingredients list. Do you hear that moan coming from the kitchen? It's the Minute Maid you bought yesterday. He knows that you know.

4. Burgers with ammonia

Any restaurant that serves hamburgers goes out of their way to ensure how natural they are. Restaurant chains like McDonalds (“All of our burgers are made from 100 percent beef from accredited farms”) and Taco Bell (“Like all beef in the United States, our 100 percent premium beef is inspected and passes 20 quality controls”) happily vouch for the authenticity of their meat. Their claims about the healthiness of their meat make it sound like they are talking about filet mignon.

And apart from the sporadic appearance of E.coli, the meat is clean. It's how they get it clean that's disturbing.

Can you smell the ammonia? Delicious, right?

The horror:

Ammonia. You know, the chemical used in fertilizers and oven cleaners. Kills E.coli really well. Thus, they invented a process in which they pass the hamburger through a pipe that releases ammonia gas. He has probably heard on occasion of some meat dish that reeked of ammonia and was returned to the waiter. Understand now?

The ammonia process is an invention of a company called Beef Products Inc., which initially developed it as a way to use the cheaper parts of the animal, instead of those silly 'prime cuts' that competitors were offering (and that restaurant chains swear are still serving). Consequently, Beef Products Inc. has cornered the American hamburger market to the point that it produces 70 percent of them. Thanks, ammonia!

3. Fake blueberries for the food industry

It's hard not to start salivating at the thought of blueberries. And what's better, they are very very healthy. Everything is better with blueberries and that is why they are used in so many products. Now that we think about it, there seems to be too many blueberries in many products. If it occurs to you that there should be more blueberry fields out there...

True or false blueberries?

The horror:

...wouldn't do well, since of all the blueberries he's eaten in the last year, the amount that actually came from the field is practically zero.

Analysis of products supposedly containing blueberries indicates that many of them do not come from nature. Those chewy, juicy berries are completely artificial, made with different combinations of corn syrup and chemicals filled with letters and numbers in their names.

They do a damn good job of forgery, to the point where you need chemical analysis equipment to unmask them. You can also try to find them in ingredient lists if you know how to look for them, although manufacturers often camouflage them under misleading terms such as 'cranberry flakes' or similar.

There are many differences between real ones and Abominable Blueberries: fake ones have the advantage of having a long life and of course being cheaper to produce. But they have none of the health benefits and nutrients of the real thing. This, of course, doesn't stop manufacturers from riding the Blueberry Health Train all the way, printing photos of fresh blueberries on packaging.

Now, there's good news: The law requires manufacturers to disclose the artifice to consumers. The bad news, however, is that they have avoided doing so through more or less blatant strategies such as continuing to use photos of real blueberries on the packaging or mixing real and fake fruits, so that they do not deceive by saying that they contain blueberries (which they are). only a few don't tell it, of course).

2. 'Free-range' chickens that are crammed into giant buildings

Buying free-range eggs is one of the easiest ways to feel good as a consumer, since they are just as easy to find as the 'normal' ones, produced in those huge chicken prisons of the food industry. They even cost almost the same. There is literally no reason not to buy free-range eggs, although, coming down to it, we're not really sure what that means. But the animals sure live in pretty good conditions. In fact, let's buy the free-range chickens too!

According to the law, the definition of 'free-range' is that chickens raised for their meat “have access to the outside.” Ok, that's not as much freedom as we thought, and it only applies to chickens raised for their meat. But at least they have some freedom.

Farm chickens, free range...? Sure?

The horror:

Words are powerful, and 'free range' in its original meaning means unfenced and unrestricted. This gives meaning to this expression so that, no matter how smart you are, it invokes subconscious images of free chickens, riding free little horses on the plains, wearing chicken-sized cowboy hats, and leaving a trail of delicious free eggs behind. his step. There should be mandolin music accompanying the scene.

But the reality is that there is absolutely no regulation for using the term 'free-range' for anything other than chickens raised for their meat. Even your chocolate could be 'free-range' regardless of the government.

The food industry knows this perfectly well and makes us enthusiastic about the 'free-range' myth, even though in reality a chicken lives in almost the same prison as those that live in batteries of cages, except that its life takes place in the shower. of the prison, rather than in the cell.

Warnings about this myth are slowly growing, but they are not enough to counteract the global phenomenon. In Europe, cell production is planned to be banned in 2012. Can you guess what the system that replaces it will be like?

1. Misleading Health Claims

Nuts that reduce the risk of heart problems, yogurts that improve digestion and prevent diseases, baby foods that prevent your baby from having atopic dermatitis. Products like these are everywhere nowadays, and we have to admit it's hard to see the effects. We eat yogurt anyway, so why not do what's best for our tummies?

We just can't help but wonder where these magical foods suddenly emerged from. One day your peanuts were peanuts and the next, it was all coronary disorders here and reducing heart attacks there. Maybe the food scientists had had a really productive day?

Or, of course, it could be that we were being fooled again.

Food-medicine: are they necessary?

The horror:

The vast majority of healthy advertising claims use technology older than we imagine: the ancient art of deception. The 'health effects' of wonder yogurts and most other products with supposed medical health benefits can easily be completely discredited. So why can they still sell us this stuff?

It all started in 2002, when many ordinary foods suddenly gained never-before-seen superpowers. This is when the FDA accepted the use of a new category of advertising claims. It was called 'healthy rating terms' and was basically another list of marketing nonsense that companies could use to make their products achieve certain ratings. This was nothing new. What was true, however, was that the list did not need consensus or scientific evidence on the advertised health effects.

The expression 'no consensus necessary' is a way of saying 'pay a guy in a white coat enough to say your product is magic and we'll take his word as true no matter what anyone else says.' Companies implemented it quickly. Suddenly, everyone had a respected scientist, or six, and the papers they published said whatever they wanted to use in their marketing campaigns and packaging.

We are not saying that any of these products lack healthy properties. There are enough for sale, but they are difficult to find after the constant stream of misleading advertising claims. Come on, food industry, just tell us the truth. Don't they know we'll eat them anyway? Damn, people still buy cigarettes, right? www.ecoportal.net

Note:

This article of Pauli Poisuo was published by Cracked.com magazine with the title The 6 Most Horrifying Lies The Food Industry is Feeding You and translated and posted by David Avendaño in http://www.laaldeaglobal.com. The data refers to the US market, it would be necessary to investigate what happens in each country, since the same procedures are usually repeated.