Organic products, how to differentiate them

What are organic products? An environmentally friendly product is a product that is designed and manufactured in an environmentally sustainable way, that is, its production can be extended over time without causing harmful effects on the environment and that sustainability extends throughout the entire production cycle. product life, or even longer.

The situation related to the environment and the health of the planet is increasingly urgent. In the last 50 or 60 years, humanity has used more resources than in the rest of history. Every day, more and more people breathe polluted air. Not only does plastic take a long time to decompose, it is also a major water pollutant and many types of soil are poisoned.

An answer that can mitigate or reverse this reality and its consequences in the short, medium and long term is undoubtedly organic products. They usually have two main purposes. Reduce waste before, during and after the life cycle and optimize the use of resources and raw materials.

One of the key characteristics of an eco-friendly product is that it is recyclable. Additionally, it is produced under extremely hygienic conditions and is reusable or biodegradable. It has a zero or very low carbon footprint and does not use conventional and/or single-use plastics. It is ecological and has minimalist and ecological packaging. And if it is an agricultural crop, it does not contain pesticides, chemicals or artificial fertilizers.

Benefits of organic products

organic products

Green products benefit both companies and customers and society as a whole. This is because they help bring about positive changes in people's lives and this market continues to grow, evolve and innovate every year.

At the business level

It is important that companies focus on the manufacturing and processing of organic products because it opens the door to a new and demanding market made up of different types of customers: those who only want organic products regardless of the price, those who are learning to consume them and those who buy. because that's what the neighbors do or that's what the TV says.

This gives them a competitive advantage because today organic products and the companies that produce them and promote their consumption are seen very positively. This leads to an improved and more positive corporate image, as it will be recognized for its great contribution to society while respecting the environment.

This positive image attracts brands to a much more loyal customer base who value the added benefits of organic products over conventional products instead of buying something because of its attractive packaging, because it is advertised in the media or cheap because of its price. .

For clients

Consumers of organic products know that they offer significant cost benefits due to their greater durability, the fact that they are more energy efficient during production and can help them save money. Sure, they may be expensive at first, but the benefits make up for it.

Green buildings are an example of how many green products can be cheaper in the long run due to low maintenance costs. This not only makes them use fewer resources and be more environmentally friendly, but also reduces operating costs.

And the greatest benefit that organic products bring to consumers is directly related to health, whether we talk about the home, heating, eating, cleaning products or children's toys. They are the ideal complement for those who enjoy a healthy lifestyle.

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